Clarity and Bira Announce Partnership

The Clarity Alliance has announced a strategic partnership with Bira (British Independent Retailers Association), providing all Clarity retail members with complimentary Bira membership as part of their existing Clarity membership, beginning 1st July.

The collaboration represents a significant enhancement to the value offered by Clarity to independent hi-fi retailers, by giving its members access to Bira's exclusive member benefits at no additional cost.

Bira membership includes access to a wide range of services designed to support retailers, including expert legal, HR and health & safety advice, preferential business services, retail insights, expert sales training, industry representation, networking opportunities and exclusive discounts from trusted partners.

Elizabeth Gould, chairman of Clarity, said, "Our priority has always been to help our members build stronger, more successful businesses. Partnering with Bira allows us to add even greater value to Clarity membership by giving our members access to an outstanding range of additional business and financial benefits. We believe it will also prove an attractive proposition to hi-fi retailers who are not yet members of the hi-fi trade association."

Jeff Moody, chief commercial officer at Bira, added, "Independent hi-fi and home cinema retailers face exactly the same pressures as the rest of our membership, from rising costs to increased competition from larger chains and online marketplaces. This partnership means Clarity's members now have the backing and business support to help them compete on a level footing, and we are pleased to welcome them into the Bira community."

Clarity has built a strong reputation for supporting independent hi-fi retailers. Through the partnership, Clarity’s members will benefit from the collective strength of two organisations committed to helping independent businesses succeed in ever-evolving, highly competitive and challenging market conditions. By working together with Bira, the Alliance is further strengthening the support available to its members.

Clarity retail members will automatically receive access to their complimentary Bira membership, with further information on activating and making the most of the available benefits being communicated directly.