Clarity is very pleased to announce that Paul Laville, founder and owner of T21 Group, has joined its board of directors, bringing his vast experience within consumer electronics training and customer experience consultancy to the UK hi-fi industry trade association.

Laville, commenting on his new board position, says, “I’m looking forward to working with Clarity Alliance, to use my experience and drive to help shape the association and support its members as we head across a commercial landscape in which everything has changed. It makes me excited for the future!”

His experience in consumer electronics goes back to the 1990s, progressing from part time shop floor assistant and up through the management chain of various retailers. In 1999 he joined Sharp Electronics, eventually becoming head of training. He worked for Denon as an area sales manager for its retail channels and made a lot of friends in the HiFi industry. After a period with Nikon, developing its multiple retail channels, he founded the T21 Group in 2015.

“The goal of T21 has always been to provide excellent quality, professional sales training and support to companies working primarily within the technology-based industries for which I’ve always had a passion,” says Laville. “As the company has grown, I’ve been fortunate to work alongside manufacturers and industry associations, such as Clarity, to support their training programmes, establishing T21 as a gold standard for training in the electronics retail industry.

“I’ve always looked at challenges as problems to be solved rather than as obstructions that force me and my business to stand still. It’s an approach and an attitude that has kept T21 strong and flexible during recent disruptions and well-placed to take advantage of new opportunities.”

Tom Barron, Clarity chairman adds “We are delighted to welcome Paul to the board of directors. His enormous experience across retail, major brands and latterly in the field of specialist training and customer experience management, will be of enormous benefit to Clarity and its members as we work to reshape the trade association for the ‘new normal’ landscape.”