What is GfK?

In a world of data overflow, disruption and misuse, picking up the right “signal from the noise” is key to success. Together with our attention to detail and advanced AI, we provide you with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organizational and marketing effectiveness.

GfK is impartial, with no vested interest. It is testament to this integrity that our highest standards serve the world’s leading brands, and reset industry benchmarks. GfK has been a global leader in data and analytics, providing consumer and market insights for over 85 years. From our inception we have placed our clients’ and partners’ trust at the core of our values.

We are a company that leads with innovation – our highly experienced engineers, consultants, and data scientists have continuously pushed industry boundaries with new methodologies and measurement technologies, to help our clients succeed.

GfK data is available exclusively to Clarity members.

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