What is Clarity?

Clarity has been created out of a passion, a trade association for the UK hi-fi industry, guiding you to get the best hi-fi experience.

Its membership includes hi-fi retailers, manufacturers, distributors, the media and individuals from the industry, who work together to provide customers with the best products and buying experience. For its trade members it provides a host of business benefits.

Clarity has positioned itself to open hi-fi to new markets in the 21st century, a younger generation, ensure equality for all customers and drive peoples passions into action.

The History of Clarity

In 1984 a group of like-minded hi-fi retailers founded an organisation called BADA, the British Audio Dealers Association, to act as the trade association for the hi-fi retailers in the UK.

It’s stated aims were:

- to help maintain high standards within the UK hi-fi industry.

- to improve the channels of communication within the industry.

- to establish, then apply, a professional code of practice in relation to hi-fi retailing, to improve overall service levels and technical competence for the ultimate benefit of the consumer.

During its time in operation BADA undertook several campaigns to highlight the benefits of buying quality hi-fi from quality retailers. The most well-know of these being “The Real Hi-Fi Campaign”.

Membership was open to any hi-fi retailer with ‘bricks and mortar’ shop premises, demonstration facilities and trained service staff. Manufacturers and distributors were able to join BADA as ‘Associate’ members.

During the 1990s, when home cinema started to become more popular, BADA subtly changed its name to the British Audio-Visual Retailers Association, to reflect this changing market.

In 2011, following the financial crisis that began few years earlier and the dramatic effect this had on the UK hi-fi industry and consumers, it was time to modernise BADA and make it fit for the new business and retail environment. A year-long process of identifying the strengths and weaknesses of BADA, the requirements of the industry today and how a trade body could best serve its members was undertaken. This process, called ‘Project Grass’, culminated in the creation of Clarity.

A couple of major changes were made to the membership types. Gone was the need for a high street shop, in recognition of the emerging online and home working business models that some retailers were adopting. And manufacturers, distributors and any other members of the industry could join as full members, no longer classed as ‘Associates’. This fundamental shift in membership, to just one category with equal say and voting rights reflected the need for the industry to work together with one voice to secure its future.

Today Clarity continues to work for the interests of the entire UK hi-fi and home cinema industry, with a forward-looking agenda that keeps it relevant for the ever evolving business environment.

Why trust a Clarity Member

All Clarity members are fully trained and provide the best quality service, and are fully conversant in the changing world of hi-fi. Retailers and manufacturers place their customer needs first, offer impartial advice and do not make assumptions based on their own interests.

Overall we want a Clarity member to provide a welcoming environment for everyone. A passion, a love of the products and what they bring to you to ensuring you can trust Clarity members.

Is it just hi-fi?

Clarity members support all aspects of the industry, not only traditional hi-fi retailers, we also have members who specialise in Home Cinema and Smart Home installation. Whether you are interested in music streaming, love watching movies or have a passion for smart technology, our retailers offer specialist advice on all areas of our industry.

Members offer a bespoke and individual service for customers throughout the world of hi-fi, home cinema and smart home technology.